Ever feel like you just can’t catch a break when it comes to finding outfits for special events? Well, that’s how I felt whenever I had to look for a date night outfit, a holiday party outfit, or the worst a birthday outfit. The main problem was that I wanted to wear the hottest current fashion but most of it, I found, was too revealing. On the other hand, whenever I looked at modest fashion, I found that it wasn’t fashionable enough and it didn’t take into account current trends, the whole thing was just frustrating.

Through the years I survived by a lot of mixing, matching and altering clothes to remain fashionable and in trend. Sound familiar? And I was coping until my daughter started to go through the same struggles...

Why was it soo hard to find outfits in mainstream fashion that didn’t mean baring it all just to feel relevant? Why was the modest fashion so out of touch with my aesthetic?

Enough! Instead of relentlessly searching for suitable outfits, I decided to create my own collection and pursue what had now become this ultimate dream of mine. I've pushed myself to the edge with late nights, feverishly sketching, designing, sourcing, having conversations with suppliers at ridiculous o'clock, all while running around still being a PA to my children, trying to maintain my PB's and I admit the odd lazy dinner.

RIA Line was born. Watch this space.

Ria x